Auction Date: 3rd December 2025
Event Type: Livestream Auction
Auction Contract: Unconditional Auction Sale
Lot Description
Vacant freehold three-bedroom end-terrace house, located within close proximity of Dagenham Heathway Underground Station, offering strong appeal to investors and owner-occupiers.
Status: Residential Investment
Location:
Downing Road is a well-established residential area close to Dagenham Heathway, providing excellent access to District Line services, local shopping amenities, schools, and key road links, making it a consistently popular location for both buyers and tenants.
Vendor Circumstances
The sale was conducted under Power of Attorney. The Principals of the Estate required a rapid disposal in order to meet ongoing care costs. From initial instruction to sale under the hammer, the entire process was completed within just seven days, demonstrating the speed and efficiency of the auction method.
Guide Price & Result
- Auction Guide Price: £335,000 + fees
- SOLD Under the Hammer: £370,000
Percentage Achieved Over Guide: 10.45% above guide price
Buyer Engagement
The marketing campaign delivered strong and competitive buyer activity:
- 16 individual parties registered interest
- 9 bidders formally registered to bid
This high level of engagement translated into competitive bidding on auction day, driving the final sale price significantly above the guide.
Outcome & Key Learning
This case highlights how auction can deliver rapid liquidity and strong pricing for time-critical sales. Even with a compressed marketing period, auction creates urgency, transparency, and competition, enabling sellers to achieve an unconditional sale and exceed guide price within days rather than months.
Thinking About Selling by Auction?
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