Lots:
- Lot 2: 19 Kingsmans Farm Road, Hullbridge, Essex, SS5 6QB – Riverside land with potential for development (STP)
- Lot 9: The Chalet, Kingsmans Farm Road, Hullbridge, Essex, SS5 6QB – Detached, non-standard construction residential chalet with redevelopment potential (STP)
Links to Lots:
- Lot 2: View Lot 2 Details
- Lot 9: View Lot 9 Details
Background
These two separate lots, located on the same sought-after riverside road in Hullbridge, offered distinct opportunities for buyers:
- Lot 9 – The Chalet: A detached, non-standard construction residential property in need of modernisation, presenting significant scope for redevelopment subject to planning permission.
- Lot 2 – Riverside Land: A parcel of land offering potential for development, also subject to planning, but without existing permission in place.
Challenge
Lot 9 presented a key challenge – due to its construction type and condition, the property was unmortgageable, limiting the pool of potential purchasers to cash buyers.
Lot 2 had no planning consent in place, meaning its value was entirely dependent on its potential rather than an approved scheme.
Both lots required a sales approach that would maximise exposure to the right audience of motivated buyers who understood their potential and were ready to act.
Outcome
Thanks to targeted auction marketing and an engaged buyer database, interest was quickly generated in both properties. Remarkably, both lots sold prior to auction within just over four weeks of marketing:
- Lot 9 – The Chalet: Sold for £600,000
- Lot 2 – Riverside Land: Sold for £285,000
These strong results were achieved despite the limitations of mortgageability and lack of planning permission.
Key Learnings
- Auction is Ideal for Unmortgageable Properties: Lot 9’s condition and construction type would have deterred traditional mortgage-dependent buyers. The auction process attracted cash purchasers and developers who recognised the redevelopment potential, enabling a swift, unconditional sale.
- Potential Sells – Even Without Planning Permission: Lot 2’s riverside location and future development prospects generated competitive interest, resulting in a robust sale price despite the absence of planning consent.
- Speed is Achievable: From instruction to completion of sale took just over four weeks – a testament to the efficiency of the auction method for properties that might otherwise face lengthy marketing periods.
Conclusion
This case study demonstrates how Dedman Gray Auctions, as Essex’s most successful property auctioneer, can deliver exceptional results for a range of property types – even those considered challenging in the open market. Through targeted marketing, a wide-reaching buyer network, and the certainty of the unconditional auction process, both lots achieved strong pre-auction sales at excellent prices.
If you have a property with redevelopment potential, non-standard construction, or other challenges that make it unsuitable for traditional sale, contact Dedman Gray Auctions to discuss how we can deliver a fast, secure, and successful outcome.