Property: Hillcroft, East Hanningfield Road, Sandon, Chelmsford, Essex, CM2 7TQ
Auction Date: 9th October 2025
Auction Format: Livestream Auction
Contract Type: Unconditional Sale
Overview
Dedman Gray Auctions secured an exceptional result for the sale of Hillcroft, a vacant detached freehold property set on approximately 2 acres in the highly sought-after semi-rural village of Sandon, Chelmsford. Requiring full modernisation or redevelopment, the property attracted strong buyer demand due to its rare plot size and desirable location.
Vendor Background
This was a vacant property sale, with the property having remained vacant for an extended period. Prior to auction, the executors attempted to sell via local estate agents on the open market. Despite interest, the sale collapsed three times over a two-year period, leading to continued delays, holding costs, and uncertainty for the family.
The executors turned to Dedman Gray to secure a faster, more reliable sale through our unconditional auction method, ensuring legally binding contracts upon the fall of the hammer.
Marketing & Buyer Activity
The property was promoted through a targeted pre-auction marketing campaign designed to reach both residential buyers and developers. This resulted in:
- 49 interested parties
- 14 registered bidders on auction day
Competitive bidding saw the price rise well above expectations.
Result
- Guide Price: £600,000 + fees
- SOLD for: £710,000 under the hammer
- Achieved: 18.33% over guide price
- Timeline: Instruction to completion — 8 weeks
This case highlights the strength of the auction route for vacant property, redevelopment and unique property assets—particularly where private treaty has led to delays or fall-throughs.
Thinking of Selling a Property by Auction?
If you are considering selling and would like to know whether auction is suitable for your property, our team is happy to provide free, no-obligation advice and valuation.
Call: 01702 311010
Email: auction@dedmanauctions.com