{"id":3508,"date":"2025-12-16T15:53:04","date_gmt":"2025-12-16T14:53:04","guid":{"rendered":"https:\/\/www.dedmangray.co.uk\/news\/?p=3508"},"modified":"2025-12-16T15:53:07","modified_gmt":"2025-12-16T14:53:07","slug":"case-study-lot-70-151-downing-road-dagenham-essex-rm9-6lx","status":"publish","type":"post","link":"https:\/\/www.dedmangray.co.uk\/news\/2025\/12\/case-study-lot-70-151-downing-road-dagenham-essex-rm9-6lx\/","title":{"rendered":"Case Study: Lot 70 | 151 Downing Road, Dagenham, Essex, RM9 6LX"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.dedmangray.co.uk\/news\/wp-content\/uploads\/2025\/12\/IMG-20251126-WA0010-768x1024.jpg\" alt=\"\" class=\"wp-image-3509\" srcset=\"https:\/\/www.dedmangray.co.uk\/news\/wp-content\/uploads\/2025\/12\/IMG-20251126-WA0010-768x1024.jpg 768w, https:\/\/www.dedmangray.co.uk\/news\/wp-content\/uploads\/2025\/12\/IMG-20251126-WA0010-225x300.jpg 225w, https:\/\/www.dedmangray.co.uk\/news\/wp-content\/uploads\/2025\/12\/IMG-20251126-WA0010-1152x1536.jpg 1152w, https:\/\/www.dedmangray.co.uk\/news\/wp-content\/uploads\/2025\/12\/IMG-20251126-WA0010.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Auction Date:<\/strong> 3rd December 2025<br><strong>Event Type:<\/strong> Livestream Auction<br><strong>Auction Contract:<\/strong> Unconditional Auction Sale<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lot Description<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vacant freehold <strong>three-bedroom end-terrace house<\/strong>, located within close proximity of <strong>Dagenham Heathway Underground Station<\/strong>, offering strong appeal to investors and owner-occupiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Status:<\/strong> Residential Investment<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Location:<\/strong><br>Downing Road is a well-established residential area close to Dagenham Heathway, providing excellent access to District Line services, local shopping amenities, schools, and key road links, making it a consistently popular location for both buyers and tenants.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Vendor Circumstances<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The sale was conducted under <strong>Power of Attorney<\/strong>. The Principals of the Estate required a rapid disposal in order to meet <strong>ongoing care costs<\/strong>. From initial instruction to sale under the hammer, the entire process was completed within <strong>just seven days<\/strong>, demonstrating the speed and efficiency of the auction method.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Guide Price &amp; Result<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Auction Guide Price:<\/strong> \u00a3335,000 + fees<\/li>\n\n\n\n<li><strong>SOLD Under the Hammer:<\/strong> <strong>\u00a3370,000<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Percentage Achieved Over Guide:<\/strong> <strong>10.45% above guide price<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Buyer Engagement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The marketing campaign delivered strong and competitive buyer activity:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>16<\/strong> individual parties registered interest<\/li>\n\n\n\n<li><strong>9<\/strong> bidders formally registered to bid<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This high level of engagement translated into <strong>competitive bidding on auction day<\/strong>, driving the final sale price significantly above the guide.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Outcome &amp; Key Learning<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This case highlights how auction can deliver rapid liquidity and strong pricing for time-critical sales. Even with a compressed marketing period, auction creates urgency, transparency, and competition, enabling sellers to achieve an unconditional sale and exceed guide price within days rather than months.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Thinking About Selling by Auction?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you are considering selling by auction but are unsure whether your property or asset is suitable, our team is happy to provide expert advice <strong>free of charge and without obligation<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#x1f4de; <strong>Call:<\/strong> 01702 311010<br>&#x2709;&#xfe0f; <strong>Email:<\/strong> <a href=\"mailto:auction@dedmanauctions.com\">auction@dedmanauctions.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auction Date: 3rd December 2025Event Type: Livestream AuctionAuction Contract: Unconditional Auction Sale Lot Description Vacant freehold three-bedroom end-terrace house, located within close proximity of Dagenham Heathway Underground Station, offering strong appeal to investors and owner-occupiers. Status: Residential Investment Location:Downing Road is a well-established residential area close to Dagenham Heathway, providing excellent access to District Line [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3508","post","type-post","status-publish","format-standard","hentry","category-auctionnews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Lot 70 | 151 Downing Road, Dagenham, Essex, RM9 6LX - Dedman News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dedmangray.co.uk\/news\/2025\/12\/case-study-lot-70-151-downing-road-dagenham-essex-rm9-6lx\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Lot 70 | 151 Downing Road, Dagenham, Essex, RM9 6LX - Dedman News\" \/>\n<meta property=\"og:description\" content=\"Auction Date: 3rd December 2025Event Type: Livestream AuctionAuction Contract: Unconditional Auction Sale Lot Description Vacant freehold three-bedroom end-terrace house, located within close proximity of Dagenham Heathway Underground Station, offering strong appeal to investors and owner-occupiers. 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