{"id":3464,"date":"2025-08-11T14:53:54","date_gmt":"2025-08-11T13:53:54","guid":{"rendered":"https:\/\/www.dedmangray.co.uk\/news\/?p=3464"},"modified":"2025-08-11T14:54:17","modified_gmt":"2025-08-11T13:54:17","slug":"case-study-two-riverside-opportunities-in-hullbridge-achieve-strong-pre-auction-sales","status":"publish","type":"post","link":"https:\/\/www.dedmangray.co.uk\/news\/2025\/08\/case-study-two-riverside-opportunities-in-hullbridge-achieve-strong-pre-auction-sales\/","title":{"rendered":"Case Study \u2013 Two Riverside Opportunities in Hullbridge Achieve Strong Pre-Auction Sales"},"content":{"rendered":"\n<p><strong>Lots:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lot 2:<\/strong> 19 Kingsmans Farm Road, Hullbridge, Essex, SS5 6QB \u2013 <em>Riverside land with potential for development (STP)<\/em><em><br><\/em><\/li>\n\n\n\n<li><strong>Lot 9:<\/strong> The Chalet, Kingsmans Farm Road, Hullbridge, Essex, SS5 6QB \u2013 <em>Detached, non-standard construction residential chalet with redevelopment potential (STP)<\/em><em><br><\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Links to Lots:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lot 2:<a href=\"https:\/\/auctioneertemplates.eigroup.co.uk\/auctioneers\/ded\/lot-details.html?lid=298562&amp;ClientID=33&amp;lad=Kingsmans-Farm-Road-SS5-6QB\"> View Lot 2 Details<br><\/a><\/li>\n\n\n\n<li>Lot 9:<a href=\"https:\/\/auctioneertemplates.eigroup.co.uk\/auctioneers\/ded\/lot-details.html?lid=297374&amp;ClientID=33&amp;lad=Kingsmans-Farm-Road-SS5-6QB\"> View Lot 9 Details<br><\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Background<\/strong><\/h3>\n\n\n\n<p>These two separate lots, located on the same sought-after riverside road in Hullbridge, offered distinct opportunities for buyers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lot 9<\/strong> \u2013 <em>The Chalet<\/em>: A detached, non-standard construction residential property in need of modernisation, presenting significant scope for redevelopment subject to planning permission.<br><\/li>\n\n\n\n<li><strong>Lot 2<\/strong> \u2013 <em>Riverside Land<\/em>: A parcel of land offering potential for development, also subject to planning, but without existing permission in place.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Challenge<\/strong><\/h3>\n\n\n\n<p><strong>Lot 9<\/strong> presented a key challenge \u2013 due to its construction type and condition, the property was <strong>unmortgageable<\/strong>, limiting the pool of potential purchasers to cash buyers.<\/p>\n\n\n\n<p><strong>Lot 2<\/strong> had no planning consent in place, meaning its value was entirely dependent on its potential rather than an approved scheme.<\/p>\n\n\n\n<p>Both lots required a sales approach that would maximise exposure to the right audience of motivated buyers who understood their potential and were ready to act.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Outcome<\/strong><\/h3>\n\n\n\n<p>Thanks to targeted auction marketing and an engaged buyer database, interest was quickly generated in both properties. Remarkably, <strong>both lots sold prior to auction<\/strong> within just over four weeks of marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lot 9 \u2013 The Chalet:<\/strong> Sold for <strong>\u00a3600,000<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Lot 2 \u2013 Riverside Land:<\/strong> Sold for <strong>\u00a3285,000<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p>These strong results were achieved despite the limitations of mortgageability and lack of planning permission.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Learnings<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Auction is Ideal for Unmortgageable Properties:<\/strong> Lot 9\u2019s condition and construction type would have deterred traditional mortgage-dependent buyers. The auction process attracted cash purchasers and developers who recognised the redevelopment potential, enabling a swift, unconditional sale.<br><\/li>\n\n\n\n<li><strong>Potential Sells \u2013 Even Without Planning Permission:<\/strong> Lot 2\u2019s riverside location and future development prospects generated competitive interest, resulting in a robust sale price despite the absence of planning consent.<br><\/li>\n\n\n\n<li><strong>Speed is Achievable:<\/strong> From instruction to completion of sale took just over <strong>four weeks<\/strong> \u2013 a testament to the efficiency of the auction method for properties that might otherwise face lengthy marketing periods.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p>This case study demonstrates how <strong>Dedman Gray Auctions<\/strong>, as <em>Essex\u2019s most successful property auctioneer<\/em>, can deliver exceptional results for a range of property types \u2013 even those considered challenging in the open market. Through targeted marketing, a wide-reaching buyer network, and the certainty of the unconditional auction process, both lots achieved strong pre-auction sales at excellent prices.<\/p>\n\n\n\n<p>If you have a property with redevelopment potential, non-standard construction, or other challenges that make it unsuitable for traditional sale, contact <strong>Dedman Gray Auctions<\/strong> to discuss how we can deliver a fast, secure, and successful outcome.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lots: Links to Lots: Background These two separate lots, located on the same sought-after riverside road in Hullbridge, offered distinct opportunities for buyers: Challenge Lot 9 presented a key challenge \u2013 due to its construction type and condition, the property was unmortgageable, limiting the pool of potential purchasers to cash buyers. Lot 2 had no [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3464","post","type-post","status-publish","format-standard","hentry","category-auctionnews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study \u2013 Two Riverside Opportunities in Hullbridge Achieve Strong Pre-Auction Sales - Dedman News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dedmangray.co.uk\/news\/2025\/08\/case-study-two-riverside-opportunities-in-hullbridge-achieve-strong-pre-auction-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study \u2013 Two Riverside Opportunities in Hullbridge Achieve Strong Pre-Auction Sales - Dedman News\" \/>\n<meta property=\"og:description\" content=\"Lots: Links to Lots: Background These two separate lots, located on the same sought-after riverside road in Hullbridge, offered distinct opportunities for buyers: Challenge Lot 9 presented a key challenge \u2013 due to its construction type and condition, the property was unmortgageable, limiting the pool of potential purchasers to cash buyers. 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